Website: http://www.lavazza-canada.ca/ca-en/
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Being a
member of a consumer testing panel called BzzAgent, I was recently invited to a
campaign for Lavazza coffee. Given the food based nature of the product, I
thought I’d include my thoughts about it on Gastroworld.
Unlike the
restaurant reviews, the products were free. Nonetheless, I’ll still be fair and
provide my honest opinion. The kit arrived
containing two full sized packages of ground coffee and a travel mug.
What you may
first notice about the coffee is how fine the grind is – almost like a powder
as oppose to granules. The Gran
Selezione is a darker brew and retained its deep colour even after milk was
added. Normally I prefer medium roasts as darker roasts can have a bitter
aftertaste. Lavazza’s, although intensely flavoured, didn’t have any bitterness
on the palate. The package describes the coffee as having a chocolaty taste
which I found accurate as there is a lasting dark chocolate flavour after each
sip. Moreover, it was fairly aromatic, especially when brewed, but retained its
scent even after being sweetened and diluted with milk (albeit slightly
muted).
Surprisingly,
the Gran Aroma didn’t live up to its name; it really was no more aromatic than
a traditional coffee roasts we purchase (Starbucks, Tim Hortons or Van Houtte).
Also, it had an acidic after taste compared to the Selezione, although in line
with competitors. Still, the Gran Aroma did have a pleasant smooth finish,
which the Selezione did as well. Of the two, my vote is for the Gran Selezione
which has the aroma and finish that makes it superior to my current brews. Who
knows, it may soon become the regular choice amongst our household.
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